Massage Books

		Healing Arts Handbook (Edition 1.1) by Rick Johnson, Pam Latterell, and Lyle Schlundt Don't feel overwhelmed with massage therapy training! Break down the complex art of massage therapy into a simple modality independent approach. Here is what others are saying about the book: “My textbooks cover specific topics individually; this has everything in one place.” “The Healing Arts Handbook is very well written. It is easy to understand and comprehensive. I am impressed with the charts and graphics and can see them being very useful in the Massage and Spa industries. You have created a tool that will continue to be used in the profession for years to come.” -Phillip Mattison, President, Core Products International “This book is a convenient, consolidated reference in preparing for the National Certification Examination for Therapeutic Massage & Bodywork (NCETMB).” “Inclusion of the Asian/Eastern approaches gives Western eyes an introductory insight into the widely different approaches to healing.” An innovative protocol and a comprehensive textbook essential to any massage therapist. The Healing Arts Protocol integrates a vast array of Western and Eastern techniques for treatment of pain and injuries. Multiple modalities are now combined into a single, comprehensive and effective methodology. It includes hundreds of illustrations and photographs that help clarify and expand upon the text. Case studies are provided to show how concepts apply to the clinical practice and turn theory into reality. Step 1, Client History Step 2, Analysis and Testing Step 3, Warm Tissue Step 4, Stretching Step 5, Treatment of Muscles Step 6, Treatment of Attachments Step 7, Reassessment and Stretching Step 8, Closing of Treatment Step 9, Wellness Coaching Step 10, Post-treatment and Follow-up Our Price: $59.00 Shipping Cost: $5.00 In Stock
		Healing Arts Techniques Flashcards by Rick Johnson, Pam Latterell, and Lyle Schlundt Great for quick tips and instruction. Shows full illustrations of triger points, meridian points, accupressure points, theraputic stretches, reflexology, muscular therapy techniques, and many other modalities. Our Price: $24.95 Shipping Cost: $5.00 In Stock
		Healing Arts Handbook, Technique Flash Cards, and Anotomical Flash Cards by Rick Johnson, Pam Latterell, and Lyle Schlundt Save when you buy all three! Handbook, Technique Flash Cards, and Anotomical Flash Cards Healing Arts Handbook by Rick Johnson, Pam Latterell, and Lyle Schlundt The Healing Arts Protocol integrates a vast array of Western and Eastern techniques for treatment of pain and injuries. Multiple modalities are now combined into a single, comprehensive and effective methodology. It includes hundreds of illustrations and photographs that help clarify and expand upon the text. Case studies are provided to show how concepts apply to the clinical practice and turn theory into reality. 218 full-color pages with extensive, detailed illustrations. Anatomical Flash Cards Flashcards designed to correlate directly with the Healing Arts Handbook. Movement illustrations to identify synergistic muscle groups associated pain, complete anatomy reference, and handy tool for explaining treatments to your clients. Sixty-six (66) full-color cards. Technique Flash Cards Flashcards designed to complement the Healing Arts Handbook. Great for quick tips and instruction. Shows full illustrations of trigger points, meridian points, acupressure points, therapeutic stretches, reflexology, muscular therapy techniques, and many other modalities. Forty-eight (48) full-color flashcards. Our Price: $98.50 Shipping Cost: $5.00 In Stock
		MASSAGE MARKETING STRATEGIES,The Power Pack (eBook) by Colleene Holloway MASSAGE MARKETING STRATEGIES, The Power Pack eBook is amazing. It guides you through marketing your massage therapy business step-by-step. In the book she rolls up her sleeves and tells you exactly what is effective and really brings results. Here are 3 of the 99 business tips included in the eBook: Add comfort to your clients visit: To enhance your clients visit to your business, offer them a bag of herbal tea to take home after they pay for their treatment. Adhere a mailing label sticker to the tea bag that reads, "INSTRUCTIONS: 1) Add hot water, 2) Curl up in your favorite chair, 3) Reminisce about your massage, 4) Remember we are here for you! Then list your business name and telephone number. Store your tea bags in a wooden tea bag holder and have a variety of choices available. This inexpensive idea is good for client relations and it advertises your business for you.   Improve your Telephone Skills: We all know what it's like to be on the receiving end of a telephone call to a business where the person answering the telephone sounds anything except excited that you are calling, right? Answering your telephone in a hospitable manner gives the caller a warm feeling about your business. For example, saying, "Thank you for calling {business name}. This is {your name}. How may I assist you?", tells the caller that you are pleased to hear from them and eager to help them.   Enhance Your Business Cards: You can enhance your business cards to get clients to retain them by adding useful information to the back side of the business card. For example, you could add a "Top 5 Ways to Reduce Stress" (including #1 Get a Massage), or "Positive Affirmations for a Stress-Free Day". Adding useful information to your business cards will encourage your clients to keep them in their wallet and refer to them often, and be reminded of you.   NOTE: All eBooks are e-mailed within two business days of order reciept. Our Price: $39.95 Shipping Cost: $0.00 In Stock
		Success Beyond Work by Colleene Holloway Don't get stuck thinking you have to figure everything out yourself! Here's what others are saying about the book:  "With this little book, Holloway shares her business savvy, offering the massage therapist big possibilities to create future beyond work." ~ Lisa Mertz, Book Review Editor, Massage Therapy Journal "I give Success Beyond Work three thumbs up!!!!!!"  ~ Michael McGillicuddy, Executive President of Florida State Massage Therapy Association "A must read for every massage therapy student and professional" ~ Lauriann Greene, Author of Save Your Hands "Every therapist seeking success needs this book!" ~ Jon Lumsden, Publisher of Staying In Touch Client Newsletters BOOK DESCRIPTION:  This book is invaluable for anyone in the massage therapy field, whether you are just beginning, looking to increase your clientele and earn more money, or seeking to end your career profitably.  It will guide you through the necessary steps, from establishing your business to selling it, ultimately achieving financial SUCCESS.  Even if your practice is conducted from your home, this book will teach you the steps to build enough equity to make your business profitable and sellable.  ABOUT THE AUTHOR:  Colleen (Steigerwald) Holloway, LMT, is a 1991 graduate of The New Center for Holistic Health, Education and Research.  She also holds a Business Associates Degree.  Colleen is a member of the American Massage Therapy Association, formerly holding positions as NYS Education Chairperson, NYS Annual Convention Speaker Chairperson, and NYS Delegate.  Our Price: $19.95 Shipping Cost: $5.00 In Stock